20 of the best Free SEO Tools

The best-recommended SEO Tools that will help Enhance your Online Businesses.

We all need SEO tools to enhance our businesses. I want to include in this article some of the best Free Tools, I use for my Affiliate Marketing Businesses and for my Local Marketing Businesses.  Some SEO tools are Free and they can help just as good as a paid Seo tool. Who says we have to pay for traffic? I have added 20 SEO Tools here and they are all FREE to Use. SEO tools to enhance all your online businesses. Who says we have to pay for traffic? Recommended by the Best Online Business Marketers today!


All of these are Free SEO Tools however, some do come with Affiliate Links…. That does not mean to say you have to buy anything. As they are still free but can come with premium upgrades. I have chosen this list as the Free SEO tools are some of the best and easiest to use. They are good for all online businesses and are easy for newbies and advanced online marketers. I will also include the Affiliate programs too. As these tools are awesome and you will more than likely want to share them with your team/customers/clients and audience Sharing is always caring.. You can read my disclaimer/disclosure right HERE!  I will break this down into categories for you to simplify it.

  • Keyword Research
  • Content Marketing
  • Technical SEO

Added alternatives also for Educational, Training Purposes.

  • Struggling to build your first Website.
  • Conclusion

Key Word Research Tools.

All of the tools in this category will help you find more keywords. Many of them have different ways of coming up with keyword suggestions, so you may want to check them all out. I will not put these in order of preference as each and every one of them can help you and they also can complement each other. So let’s get started. I will also add the affiliate programs if they have that access. Remember every one of these tools I have listed are all FREE.



Jaaxy Keyword research tool
Jaaxy is included for all Wealthy Affiliate Premium members. Saving you money.


Jaaxy is the very tool I use just about every day. I use Jaaxy Lite and I absolutely love to use it. Jaaxy Lite is Free to all Premium Members at Wealthy Affiliate. You have 30 free searches so it worth giving this Keyword research tool a try. Click on the image above and it will take you to Jaaxy’s Main Website. Jaaxy.com 

Jaaxy Keywords…GALORE!
With over 500 Million “brand new” search terms being searched every day, it is important that you have a keyword tool that can offer accurate traffic, competition, and domain insights into billions of keywords. Jaaxy is that tool.
With the Keyword Research Tool, you are going to be able to quickly discover unique, hot and untouched keywords that you will then be able to use to drive your SEO and PPC campaigns to new heights. We know how to rank with Wealthy Affiliate and using Jaaxy Lite makes getting to the top first pages in Google possible.

Just to give you some ideas on how I rank using Jaaxy. That is why Jaaxy is my #1 recommended keyword Research tool. I use it everday and I couldn’t be without it. Remeber as a Premium member at Wealthy Affiliate Jaaxy Lite is free for you to use. ! 

Bossless Forever VS WEalthy Affiiliate site rank


Answer The Public.

Answer the Public official Logo
Find out what questions the public are asking in your Niche



Website Name: https://answerthepublic.com The auto-suggest results provided by Google & Bing are a goldmine of insight for today’s marketeers. As you type you are presented with an aggregated view of the questions & therefore a hint of the motivations & emotions of the people behind each search query. It’s perhaps one of the best but most underutilized sources of research for content ideas. Just type in a keyword and it will give you a whole list of questions people are searching for related to that keyword.

Answer The Public Keyword Research Tool
Answer The Public uses awesome graphics and is Free to use.


Answer  The Public does have an awesome affiliate program and there is also an upgrade option if you want to try the pro. That is totally up to you. The free version is also super helpful and I love the visuals Answer the Public use. What is the Partner Programme? This initiative also called an Affiliate Programme lets you earn commissions for recommending Answer The Public to your own followers where you may naturally do anyway – or already do.


What’s in it for you? As one of their trusted Partners, you can now earn 30% of the monthly subscription, every month for each customer who signs up for a paid Answer The Public membership. So, for every customer who signs up to our $99 a month Pro plan, you’ll earn up to $30 a month. … How to sign up to be a Partner? You’ll be happy to know this is a very simple process. This is how it’s done: Just sign up Here!


Website: https://neilpatel.com/ubersuggest/ Ubersuggest by Neil Patel pulls keywords from a few different sources such as Google Suggest and its own database, it shows you all of the keywords your competition ranks for, and it provides keyword suggestions based on questions, comparisons, and prepositions. Ubersuggest’s keyword research capabilities are not only can you see how competitive a term is, but it also tells you how many links the average ranking website contains.

What I like about Ubersuggest is it is unique and that it provides local keyword suggestions. This is great if you are trying to do local SEO too. Some of what Ubersuggest offers below. Ubersuggest has no Affiliate program and is Free to use. Another program I always use and it does have an excellent Affiliate Program has Free Searches too but if you are a member of wealthyaffiliate.com. Jaaxy Lite is FREE TO USE. You can read more about my #1recommended Keyword Research Tool JAAXY right HERE! Below is a quick snippet of what Ubersuggest does and can do.



Ubersuggest Domain Overview

Domain Overview Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.






Top Seo Pages reports ranking for competitors organic keywords.

Top SEO Pages SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are loved by sites like Facebook.







Ubersuggest Keyword suggestions


Keyword Suggestions Need more keyword ideas? From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword tool.





Ubersuggest Content Ideas


Content Ideas Do you want to find out the content pieces that are getting the most social shares and backlinks in your niche?






Ubersuggest Backlink Data


Backlink data Now with Ubersuggest, you can see the exact content in your space that people are linking to. You then approach each of these sites and ask them to link to you

AdWord & SEO Keyword Permutation Generator.

Free to use has no Affiliate links. Not all of the keywords will be popular when it comes to search volume. It can give you a sense of how you can go after long-tail variations within your website.


Ad Keyword Planner Permutations by Dan Zambonini

Bulk Keyword Generator

The Bulk Keyword Generator by Higher Visibility does keyword research a bit differently than most of the keyword tools out there. This has no Affiliate program and is Free to use. Happy I found this one I have already generated some cool Keywords for my Local SEO businesses. Bulk Keyword Generator The perfect SEO keyword tool for small businesses. Select a business type and city, and it will automatically generate local keywords for your industry that potential customers might use to find you. Super simple to use for small businesses great if you are new to SEO Pick a business category. Then you select the type of business you have and enter in any locations you are targeting. You’ll then be given a list of keywords that you can potentially target. What I like about this tool is that it makes things super simple, especially if you are new to SEO.


FaqFox is a cool little tool that finds you questions people want to be answered based on any specific site you want information from. For example, you can type in the word Dog and quora.com as the URL and it will show you category based questions people are asking on Quora. Find questions your viewers are asking online, free. No matter how Internet-marketing-savvy you are, one notion always holds true: proper market research is the foundation of all successful marketing campaigns.


It doesn’t matter if you’re doing SEO, PPC, social media marketing, content marketing, or any other type of marketing. How can you engage with, interact with, and provide real value to your customers without knowing what they want in the first place? FaqFox simplifies this process. With just a few clicks, this tool will provide you with the framework for: High-value blog posts Social media content that users actually care about Impressive, data-drive media Viral content marketing resources



Faq Fox find the questions people are asking

Keyword Tool.io

Keyword Tool.io Is The Best Alternative To Google Keyword Planner And Other Keyword Research Tools. There is no Affiliate Program but ere is a Pro option. Keyword Tool Planner is super easy to use. Keyword Tool For SEO And Content Creation. SEO for International businesses too. Keyword Tool Planner   If you want your website to get traffic from Google or other search engines, you need to make sure that it contains content created around the right keywords. What this means is that you should be utilizing words that your potential audience is already using while looking for similar content, products or services online. The best way to discover these keywords, as it was proven by thousands of thriving websites and online businesses, is to use keywords from Google search suggestions as a base to create content for your website. By creating content around the popular keywords that your audience is using to find information online, you are already giving great value to your website visitors. In return, Google will reward your web property with higher rankings which entail traffic increase.ere is a Pro option. Keyword Tool Planner is super easy to use.

  • Here are a few reasons why:

The free version of the Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term. Unlike Keyword Planner or other tools, the Keyword Tool is extremely reliable as it works 99.99% of the time. You can use Keyword Tool absolutely for free, even without creating an account. There is also a pro option too.

Content Marketing.

Content is the one thing we all have to create if we want more search traffic. Here are free content marketing tools that can help you get the most out of your search traffic. Helping you to enhance all your online Businesses. Easy to use and totally free. Some have Affiliate links and pro memberships I shall let you know if they do.

The Hreflang Tags Generator Tool

Thinking of adding translations to your website then Generate the hreflang tags for your multi-language or multi-country site easily and fast! Free to use and has no Affiliate links. This tool will help you to generate the hreflang tags patterns to use in the different language and country versions of your pages, using the correct values and syntax following Google’s specifications.


A lot of people ask if they would be penalized from duplicating and translation their content. The answer is no. All you need to do is use the Hreflang Tag Generator. If you have doubts about how hreflang tags work take a look first at:

Generate hreflang tags

Title Capitalization Tool

May well sound unimportant but look at it like this if your Title looks off nobody will click on that title. So keeping your Title in top form will help with more clicks to your content. Another awesome free tool you can use. There is no Affiliate program for the Title Capitalization Tool. Title Capitalization Tool comes with some added extras too. Includes a new Free tool How to Analyze Your headlines. All Free to use.


Title Capitalization Tool

Technical SEO

SEO has changed. You no longer can do just a few things and expect your site to rank well. You have to do everything if you expect to beat your competition.  I mean everything, that includes technical SEO. Building any website isn’t just about writing out a few paragraphs popping in some links and hey presto your website will be on any of the best Search engines there is a lot more to it. The best thing is these Technical SEO tools aren’t as hard to use as you think and they can help you especially if you are new to anything SEO. Why not use the Free versions they can work too.


Google SERP Tool.


The Google SERP Tool is another awesome free tool from Google. Most people think Google counts the characters in your meta tags but in reality, Google does this in Pixels. Some titles get cut off so this is an awesome tool to keep you on top form in google. Meta Tags Checker – Check Page Title & Meta Description Pixel Length The Google SERP snippet optimization tool is a completely unpaid/free online tool that lets webmasters draft precise web page titles and meta descriptions.

Why are page title and meta description optimization necessary? According to the Google guidelines, Google trims your page meta title and meta description if the meta description length and meta tags length exceed the recommended limits. Keep a check on yours today.


Google SERP preview tool

Website Penalty Checker


Website Penalty checker


Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways. For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization. Website Penalty Checker shows your traffic over time and tells you if a Google update has caused your traffic to go up or down.


Example of checking a domain in Website Penalty Checker

Structured Data Markup Helper


A simple way to increase your search traffic is to use schema markup. But there is one big issue, schema markup is a bit complicated to implement. Because of that, Google created a Structured Data Markup Helper to guide you. Structured Data Markup Helper.  .Just another free awesome tool from google webmasters. Select what kind of markup you want to use, type in your URL, and go through the walkthrough wizard at the end, you’ll be given code that you just paste within HTML. It takes a lot of the faffing and hard work out for you.


Structured data mark up helper

301 Direct Code Generator.


At some point, we will want to update old content but if we do this we don’t want to lose our page rankings. So we need to do a 301 direct. 301 Redirect Code Generator creates the code you’ll need to tell search engines your URLs have changed.

301 redirect code generator similar to the Website Penalty Checker but it is more accurate because it connects directly with your Google Analytics account. Another free tool from Google we use.

I also use every time I post a new article I go directly to Google Console and fetch my New Url and I also go straight To Bing Webmaster tools and there I fetch my new Article URL and Fetch it as a Bing Bot. All Free tools to use. Other free tools for Local SEO are Google my Business and Bing my business. Superb Free tools we also use. 

Pingdom Website speed checker

There is nothing worse than a slow loading website we as humans get bored too quickly and we won’t hang around waiting for a website to load we just click it off and move onto the next website that loads quicker. Pingdom Website Speed Checker was built to test website speed and also to help you analyze your website load speed. The test is designed to help make your site faster by identifying what about a webpage is fast, slow, too big, and so on. Pingdom is useful both for experts and novices alike.  In short, Pingdom is an easy-to-use tool built to help webmasters and web developers everywhere to optimize their website performance. There is a free version and paid version of the Pingdom Website Checker. You can choose to go pro but the Free version is awesome too.


Pingdom Website Speed Test

Google Console is a super tool we will all need and that is included with your free training at Wealthy Affiliate. Amongst other things. Too many to mention here.

Here is a great read that can help you too. How to increase your online presence. 

Struggling to build your first Website.

To building a website may sound easy enough but getting it out there and ranking in the first pages of Google and Bing then you are going to need some help and that comes with being trained so you are going to need a goog up to date training courses/Education. Keeping all the training that you need that comes with Free websites Site-support and so much more you are going to need before you even contemplate going it alone to build a blog.

You can access the training and you don’t even need to pay thousands for doing it neither. If you are seriously interested in getting your Own Online Business website up and running and live on the internet then you are going to need this training Platform at Wealthy Affiliate.

It is common knowledge many of us that have been trained with Wealthy Affiliate you can clearly see we do rule most of the first pages in Google. So it makes commonsense to get ahead and start out with the right training. I see so many blogs out there that have no idea what they are doing and you will never find them in Google the only time you will ever find them is if you click on the direct URL they have shared with you. Some pay thousands for shoddy websites and it just ends up to be a picture to hang on your wall. As it will serve no purpose other than that or of course if you share the URL directly to your potential customers/clients.

There is nothing worse someone pushing spammy Affiliate links from an even spammier website. That is a sure way to kill your online business before you even get going. So if you are wanting to build a website and get started the real way then you need to get started and join us all at wealthyafiliate.com You do not need experience at  building a website no coding needed no marketing skills needed no SEo Skills needed all you need is you and an internet connection a pc and or Mobile or a tablet. That is it. No massive upsells neither totally free to get started and it comes with a Zero Risk Zero Cost Certificate.  We don’t even sell on your data. Try us out today it’s FREE


There are other tools we can use too. I find these easy to use especially if you are new to everything SEO. The free versions are just as good to use as the pro versions so start out always with the Free version it makes total sense to me. So it just goes to show SEO does not have to cost you fortunes.  What tools do you use? I would love to know please drop me some comments below. Let’s connect today 😉

30 thoughts on “20 of the best Free SEO Tools”

  1. I am a member of Wealthy Affiliate and has access to the Lite version of the Jaaxy Keyword Tool. I am thankful that I read this article of yours which featured the 20 best free SEO and keyword tools as this has offered me several alternatives when making keyword research. The problem that I got with Jaaxy is quite a minor problem but important to me because I’m doing a local search marketing and Jaaxy is more of a global tool. I am still exploring if I can filter the results with Jaaxy specific to any country. Thankfully, the keyword Tool .io just allows that.

    Have you noticed any discrepancies in between the two tools in terms of results? If there’s none, then I’m gonna try this alternative.

    • Hi,
      Jaaxy does have a section for Local SEO too. I shall connect with you inside Wealthy Affiliate to show you what to do and how to use it. I do Local Marketing also and it really is awesome to use for Local Seo.

      I would use the other SEO tools also as some of them do actually compliment each other that is for sure.
      Debs 🙂

  2. This is fantastic Info!  Shared Directly to My Facebook Business Page!  Great content!

    I will definitely be returning to your site.  Your blog is full of great information.  

    Once I understood the process of SEO I found my articles indexing much faster, and traction is much easier to come by.  Again, great content.  Have a nice day!

  3. Hello and thank you for this great and informative post!

    I’ve used a couple of these tools but there are some that are new to me.  I’m definitely going to have to check out Answer The Public, the AdWord and SEO Permutation (I hope I spelled that right) Generator, etc.  I could go on but then I’d be quoting your whole post.

    The whole multi-language approach is foreign (no pun intended) to me.  I’m definitely going to have to dig into this section a bit deeper.  It’s something I’ve been wanting to do for some time.

    These other tools are just as impressive/important.  Great, now you’ve given me a week’s worth of work :).  Still, I really do appreciate it.

    Thanks again!


    • Hi, Scott,
      Always awesome to catch up with you. I am happy you have found my article helpful even though you now have extra work lol.
      I’ll catch up with you inside Wealthy Affiliate.

      Thank you for taking the time out to check out my latest article.

      Debs 🙂

  4. I am coming across Answer the public for the first time. Sounds like a very great tool to get ideas. I love that it has such a good commission margin for an affiliate. You have really explained well how Ubersuggest tool works. I will be trying this as it is free to use. I am currently using the Jaaxy Keyword Research tool from Wealthy Affiliate and I love every bit of it. Thank you for presenting us with these great suggestions. This is a very informative article.

    • Hi,
      Thank you so much for your comment. I see you have already left a comment on one of my other articles and it seems that you certainly hold more interest in Affiliate Marketing and SEO. That is awesome.

      Please join us all at Wealthy Affiliate as you can see the platform and the Keyword research tool we all use Jaaxy and is free to use the Jaaxy Lite for all premium members.

      This could be what you are looking for. I will be on the inside of The W.A. platform waiting to give you hand.
      Looking forward to catching up with you.
      Debs 🙂

  5. Thank you for this great article. SEO and keyword tools are very important for getting your content online. Answer the public is a really cool one which I recently found out about. Thank you for explaining it some more, it sounds really helpful. The adword and SEO keyword permutation generator is pretty cool, I like how it gives you a bunch of different options for a long tail keywords.

    the local keywords thing is interesting because it helps you find something specific to your area.

    thing that Google actually counts your meta tags in pixels instead of characters. I will have to look out for that and make sure that they are showing up on Google okay. Thanks for that advice.

    penalty indicator also looks interesting. Structured data markup helper is so cool! I have been looking up everything I possibly could about rich Snippets over the last month, and not one person had mentioned that so far. Thank you so much! Now I just need to figure out where to put the script. 

    Great article and thanks for your expertise on SEO. Have a great day!

    • Hi,
      I am super happy my article has been of help to you. There are some awesome free tools we can all use. Those I have listed I feel are quite valuable to help us in our journey with SEO.
      Thank you for passing by.
      Debs 🙂

  6. The options you have provided here is enough to make me successful. There are some of these tools that I have seen before and some others that I haven’t used before or even heard about.

    The fact remains that as an affiliate marketer or a blogger generally if one wants the best of their website, it is inevitable that one should get a website that can rank and this is the real work of the SEO.

    Getting visitors is important so it’s a very good thing that you have shared all this here altogether. One of these that I think I really need to use on my website is the one about  website speed treating. I didn’t know that there was anything like that. I’ll be back on your site to source for more information. Thanks!

    • Hey, Henderson,
      Thank you so much for passing by. I am happy my article has helped you.

      Yes, please do come back as I will be writing out a lot’s more helpful content on some resources mostly free ones we can all use to enhance our websites and traffic.
      Debs 🙂

  7. Wow, who would’ve thought that there were so many free tools like this that one can make use of. I’m really happy that I found this post because I am new in the business and I have been looking for a good tool to use.

    You have given me here so much options to make use of. I am on a platform that offers a tool but it really doesn’t have so much options to offer like some of this tools here. I’d like to know which of these tools is really beginner-friendly.

    • Hi, Henderson,
      Essentially to get started as an Affiliate Marketer you need the right training of course. Wealthy Affiliate
      It could be for you.
      Most of the tools I have mentioned are all super easy to use. Many come with help and some training too. I think though that Jaaxy is always a superb option as so many of use it and there are tons of training on Jaaxy inside of the Wealthy Affiliate platform.

      I would pass by and see for yourself it is totally free to get started.
      Debs 🙂

  8. Interesting to read on and I surely find it enlightening. Getting to maximize SEO is always a good news to me and I’m glad you have expatiated on the 20best SEO tools available to ensure that one peaks well in the search engine ranking order. I will be doing myself a lot of good if I decided to explore most of these tools you have listed here.
    And yes, thanks for enlightening us more on the need to make use of wealthy affiliate.

    • Hi,
      Thank you for passing by my website. I am happy my article has maybe helped you. Google does have some awesome free tools we can use and they also come with some courses too. So that can help any newbie immensely.

      Yes, Wealthy Affiliate is, of course, taught me everything I am today and we the free Jaaxy Lite we get to use that is included in our membership at Wealthy Affiliate it really is amazing. You can’t really get that sort of expert training and the tools we need to use for our online Businesses that is for sure.

      It really is possible to build out many successful websites for less than a cup of coffee a day with Wealthy Affiliate and I find that amazing.
      Thank you for passing by.
      Debs 🙂

    • Hey, Henderson,
      Thank you so much for passing by. I am happy my article has helped you.

      Yes, please do come back as I will be writing out a lot’s more helpful content on some resources mostly free ones we can all use to enhance our websites and traffic.
      Debs 🙂

  9. Thanks for sharing all of these tools. I personally find Ubersuggest as a very great tool for keyword research. I’ve been using it so much compared to when I first using Google Keyword Planner. Also, thank you for sharing about Structured Data Markup Helper from Google. This is a tool that I’ve been searching for. I didn’t know that Google itself has this tool 🙂

    • Hi, Alexander,
      Yes, Ubersuggest is rather awesome as is Neil Patel. there really are some awesome free tools out there and lots of newbie internet marketers don’t know they exist so I am happy my article has helped you.
      Thank you for passing by my website.
      Debs 🙂

    • Ubbersugest is rather a cool tool. It is owned by Neil Patel a real blogger online marketer.
      Neil is a cool guy and he is so transparent and real. There is no faulting Neil Patel at all. He shares some awesome stuff always. For free too.
      The guy is one in a million.
      No doubt about it. 🙂
      Debs 🙂

  10. I’m pretty new all this and I’m using the RankMath plugin, which is good.
    But I’m bookmarking this page as I’m just starting out on SEO and there are lots of good tips here.

    • Yeah, there is tons of content to help you along the way and Free. Some come with a learning curve but always handy to have.
      Thank you for passing by my article.
      Debs 🙂


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